Corsodyl

Grey London is behind a new educational campaign for gum health brand Corsodyl; 'Ignore' - aimed at changing consumer perceptions to realise that spitting blood when brushing teeth is a warning sign of gum disease.

Directed by Ryan Hope, the visually-arresting spot looks to drive awareness of gum disease, drawing attention to the idea that people would not ignore blood from any other part of the body. If they continue to ignore the sign of spitting blood when brushing their teeth, the ultimate consequence could be tooth loss.

The ad features a disruptive creative approach similar to our previous campaigns for the brand ('Gorgeous' and 'Undress'), that aims to subvert the fashion/beauty world before the big 'reveal' of a missing tooth. The campaign launches with a 30” TV spot supported by press work, outdoor 48 sheets, digital ad banners and TV tags.

Corsodyl

Ignore
Lucozade Sport

Faster. Stronger. For Longer.
Greene King IPA

Crafted for the Moment
Lucozade Revive
BHF

Hard and Fast
Fairy

Make A Wish
Vodafone

Christmas Campaign
Clover Lighter

Choir
Sony 3D World

Two Worlds
Brother P-Touch

Route 66 - Eugene
Lucozade Energy

The Arrival
Lucozade Lite

Louder
Country Life

Great British Picnics App
Vodafone

Our Network Your Playground
Lucozade

The Wild Ones
Honda

Live Every Litre
Cathedral City

Nation's Favourite
Hugo Boss

Boss Orange
BHF

Watch Your Own Heart Attack
Corsodyl

Undress
Clairol - Nice and Easy

Red Shoes
Country Life

Here's Johnny
F.A.C.E.

Bill Bailey
Brother

141% Ambition
Samsung

Jet
BHF

Angina Monologues
Toshiba

Space Chair Project
Fairy

Heritage
AOL

Discuss
Women's Aid

Cut
Sony

Digital Imaging

STREAM
NEWS

@GREYLONDON TWEET 17|05|12

RT @IvanHernandez_: Great #infographic: The #Social Network vs. The #Advertising Network by @GreyLondon - http://t.co/T1KVhNrO
@GREYLONDON TWEET 17|05|12

"...It needs creativity and people who can apply it to that mountain of data. For agencies that get it, this is a good time to be friends."
@GREYLONDON TWEET 17|05|12

Says @GreyLondon Innovation Director, Craig Morgan: "Facebook needs new and intelligent ways to advertise on its network..."
@GREYLONDON TWEET 17|05|12

Hey! In today's @campaignmag, we look at how Facebook shapes up against the ad industry behemoths http://t.co/NOzvpIn8 http://t.co/z1F20n42
@GREYLONDON TWEET 16|05|12

Congratulations, guys! -from all in London RT @greygrouppoland: Yes, We Did It! http://t.co/adjH5ZNk
@GREYLONDON TWEET 14|05|12

RT @ThePersuader: Contextual advertising; not without risks > 13 deeply unfortunate online ad placements http://t.co/YHbAAt1g
@GREYLONDON TWEET 14|05|12

Busy day @ Grey HQ. We've been working on a little something for @Campaignmag...keep an eye out for this week's issue to see what's up!
@GREYLONDON TWEET 10|05|12

RT @georgeprest: "I like the sound of this Chris Hirst fellow. Much wisdom here. http://t.co/I1wJRUFP” @chrishirst
@GREYLONDON TWEET 10|05|12

Thanks to the attention-paying @georgeprest, who rightly points out last night's tweet has no link. Here it is: http://t.co/I1wJRUFP
@GREYLONDON TWEET 10|05|12

@georgeprest @chrishirst @british_airways apologies - here it is http://t.co/I1wJRUFP

Corsodyl 08|05|12

Grey London is behind a new educational campaign for gum health brand Corsodyl; 'Ignore' - aimed at changing consumer perceptions to realise that spitting blood when brushing teeth is a warning sign of gum disease.

Directed by

Corsodyl 08|05|12

Grey London is behind a new educational campaign for gum health brand Corsodyl; 'Ignore' - aimed at
Lucozade Sport 01|05|12

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Sony Digital Imaging Launch 07|12|11
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FRijj Pet Translator iPhone App Launch 08|09|11
Download the
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This partnership has enabled us us to leapfrog

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Well done and thank you to everyone who helped make this happen.

Karaokeathon 24|03|11
Our karaokeathon in aid of the Japan Earthquake Appeal was a huge success! Thanks to some very generous

Corsodyl

Corsodyl

Lucozade Sport

Greene King IPA

Lucozade Revive

BHF

Fairy

Vodafone

Clover Lighter

Sony 3D World

Brother P-Touch

Lucozade Energy

Lucozade Lite

Country Life

Vodafone

Lucozade

Honda

Cathedral City

Hugo Boss

BHF

Corsodyl

Clairol - Nice and Easy

Country Life

F.A.C.E.

Brother

Samsung

BHF

Toshiba

Fairy

AOL

Women's Aid

Sony