Hello and welcome to Grey London

Our new website is coming soon, but in the meantime here's the basics. We are 160 people from all over the world and we live in sparkling Hatton Garden in sunny Clerkenwell.

Most agencies still talk about Big Ideas. We believe in Long Ideas. Big Ideas come and go. Long ideas start earlier and live longer. Long is about old media and new media happily co-existing. A long idea has tinder in it. It then magnifies and amplifies the number of people involved through PR, social media and WOM, until the idea isn't just ours, it's all of ours. Long ideas are about dialogue and can start working before they've even been finished. They get people excited and emotional, talking. They don't get in the way of the brand. They look at the big picture, keep appearing in surprising ways, keep people interested.

A long idea might put two people together that no-one would have expected (Country Life & John Lydon); or create a business idea that changes the future of a brand forever (P&G Pantene). A long idea might create the world's biggest test drive (Honda), or become the most recognized work in a crowded category (Samsung). It might give the nation its first heart attack (British Heart Foundation), get 1.7M children to play along (yoobot.co.uk) or help a brand to break a world record (Toshiba Spacechair).

Long ideas need a different type of agency. A place that messes with hierarchy, dispenses with the flaws of traditional agencies and works in a way that leads to better, more original ideas. An open place where every discipline gets to spend time in a room together, where everyone's voice gets heard; where the client is invited right in, central to the work; and where ideas can grow and develop at speed. A place that makes ideas famous, faster, more integrated. A place that makes long ideas.

Here are some of our long ideas that you might find interesting. All original, all beautiful, all integrated and very successful. We hope you like them.

Honda Live Every Litre

Toshiba SpaceChair

Samsung Jet

Boss Orange

Country Life

BHF Yoobot!

Some of the team

Portrait photo of Chris Hirst

Chris Hirst

CEO

Chris is a graduate of Oxford and Harvard Business School. He joined Grey in 2003 as Managing Director following 4 years stints at BBH and Fallon. He was made CEO in January 2010.

During his time at Grey the agency has been transformed from a dull outpost of a US network to one of the most dynamic agencies in London.

Grey has invested heavily in diversifying its talent base and structuring itself to meet the needs of today's media landscape. The agency now has a fully integrated and digitally literate workforce, one of Europe’s most successful social media businesses, Wildfire, and an industry leading production facility, GreyWorks.

As a result Grey London is a regular in new business league tables – having recently won a global brief from the world’s largest insurer, Allianz, mobile phone briefs for Samsung and a major pan-European social media project for the launch of the Honda CR-Z hybrid sports car.

Grey’s creative product too has been transformed – with the agency focussing on innovative solutions which create genuine consumer talk-ability. Examples include the Toshiba Space Chair Project, The Frijj Swamp Soccerettes, Honda - Live Every Litre and Yoobot for the British Heart Foundation.

Portrait photo of Nils Leonard

Nils Leonard

Executive Creative Director

Nils has more than 15 years experience working with some of the most successful agencies in London. He has won numerous awards for his work clients from fashion houses, bands and record labels to premium drinks and fragrances. Prior to joining Grey, Nils was Head of Art at United London, Previously he worked at AMV BBDO, Ammirati Puris Lintas, TBWA and RKCR/Y&R where he was part of the team responsible for the massively successful re-brand of M&S.

He joined Grey in 2007 as Creative Director on Hugo Boss and has since headed the creative output on a number of clients including Channel Five, Samsung and Toshiba 'Space Chair' and been instrumental in our spate of new business success that has seen wins including Macleans, Ginsters, Samsung, Findus and the biggest pitch of 2009, Allianz.

Nils was promoted to Executive Creative Director in January 2010.

Portrait photo of Neil Hourston

Neil Hourston

Chief Strategy Officer,
Grey EMEA

Neil started in research in 1993 and moved into planning in 1995, first with Grey, followed by a decade at TBWA, before rejoining Grey again in 2008 as Chief Strategy Officer.

During his career Neil has worked with the likes of Sony PlayStation, Cadbury, Apple, Muller, McCain, News International and Samsung, and has been involved in campaigns that have been awarded for both creative and effectiveness excellence.

2009 also saw Grey London pick up more IPA Effectiveness Awards than any other ad agency. For his part in driving the resurgence of Grey London, Campaign magazine said "the revitalisation job at Grey would not have such weight or credibility without Hourston's planning nous".

Neil has recently taken on the expanded role of Chief Strategy Officer for Grey EMEA.

Contact us

Grey London
The Johnson Building
77 Hatton Garden
London EC1N 8JS

General Enquiries:

+44 (0)20 3037 3000

New Business Enquiries:

Chris Hirst, CEO
chris.hirst@greyeu.com
+44 (0)20 3037 3030

Catherine Davis, New Business Director
catherine.davis@greyeu.com
+44 (0)20 3037 3294

Press Office:

Claire Ballard, Communications Director
claire.ballard@greyeu.com
+44 (0)20 3037 3003

Recruitment:

hr@greyeu.com
+44 (0)20 3037 3000